Source: The Diamond Cutter: The Buddha On Managing Your Business And Your Life, Geshe Michael Roach. © Geshe Michael Roach. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Geshe Michael Roach, or as otherwise permitted herein. Contents of this report may be reproduced accurately in part in other publications if Geshe Michael Roach & The Diamond Cutter: The Buddha On Managing Your Business And Your Life are acknowledged and attributed as copyright owner. Geshe Michael Roach and Diamond Cutter Wisdom shall not be liable for any loss, damage or injury caused by or arising out of the use of the data in this publication. All information in this publication are deemed to be correct at time of printing.
Mark’s company recently won the coveted Graphics Logo Award; he’s one of those people who keeps a stack of copies of The Diamond Cutter in his office and hands them out to visitors every day.
Working for each other.
I was for years what you’d call your typical Big Apple self-made man—I ran a fast life and a fast company. But I reached a point where I realized I was just miserable most of the time: I can remember it got so bad one year that I spent the whole vacation from Christmas to New Year’s pretty much lying in bed, feeling worse than when my Mom had died when I was young.
I kept getting messages from friends to check out The Diamond Cutter—I finally picked it up from the Barnes & Noble in Union Square on a whim one fine spring day, out riding my motorcycle on a Sunday afternoon. I read it, and then I knew what I had to do.
Up to this time I had enjoyed considering myself the most selfish, self-centered person on the face of the earth. I’d always felt that being the boss of the company was all about what people were doing for you. There’s this common misperception that the higher up you get in an organization, the more people you have working for you—the more people whose only job is to get you what you want.
But then suddenly after reading the book I realized that my top position gave me an opportunity to help and influence more people—that in a way, it was my responsibility to work for them: so needless to say the culture of our whole company began a huge shift; now it was, how can we all work for each other?
What I think makes our Diamond Cutter story unique though is where we went from there. The more we got into this new identity of taking care of people, the harder it got to do big ad campaigns for companies whose products or services maybe weren’t so good for people.
And so TURF embarked on a second change of culture. Within a period of a few years we basically replaced our entire client list with companies that were making a positive impact on the world—with an emphasis on green organizations that were trying to help the world ecologically.
We didn’t want just to be a responsible ad firm—we wanted to do our work for responsible firms.
And so guess where Mayor Bloomberg’s office came when they wanted someone to create New York’s wildly successful Green Apple campaign...