Source: The Diamond Cutter: The Buddha On Managing Your Business And Your Life, Geshe Michael Roach. © 2016 Geshe Michael Roach. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Geshe Michael Roach, or as otherwise permitted herein. Contents of this report may be reproduced accurately in part in other publications if Geshe Michael Roach & The Diamond Cutter: The Buddha On Managing Your Business And Your Life are acknowledged and attributed as copyright owner. Geshe Michael Roach and Diamond Cutter Wisdom shall not be liable for any loss, damage or injury caused by or arising out of the use of the data in this publication. All information in this publication are deemed to be correct at time of printing.
Russell Simmons, entrepreneur & philanthropist; Founder, Def Jam Records, Phat Farm clothing - New York City, USA
Russell attended a number of our talks in New York on principles found in The Diamond Cutter, and we asked him if we could include him here as one of those people that has met with wild success from using these principles long before reading the book. Russell is of course credited with launching the cultural revolution known as hip-hop; USA Today recently described him as one of the “Top 25 Most Influential People of the Past 25 Years,” and his net worth is estimated to be in excess of US$300 million. He is also one of the most active philanthropists in the United States today, which of course is no coincidence, according to The Diamond Cutter.
“Money doesn’t make you happy, but happiness makes you money.” The idea is, in each of our businesses we have a component that is uplifting. In our diamond business we created something called the Diamond Empowerment Fund, and we have something called Simmons Jewelry. Once we launched the Diamond Empowerment Fund, the idea was to find a way to sensitize the entire jewelry industry to the plight of people in Africa, where diamonds are a natural resource.
So we founded a college. And we’ve gotten some of the people in the diamond industry to donate some money, but we still need to raise US$32 million more. So we’re selling green jewelry, green initiative, green empowerment, and we’re selling the one thing - the most prominent is a green malachite bracelet, and we’re selling these to raise money. The minute we started that program, the business exploded. So that’s the campaign that ignited Simmons Jewelry to go from 150 stores to 2,100 stores today within 1 year, which is a pretty shocking change. So that’s pretty good & it’s a growing business, because of our giving.
In the end we’re all breathing the same air. Are we happy? Are our businesses inspiring to us? If we’re putting out goodness, we get goodness back. That’s obvious.
It’s in all of the scriptures. The science of success is the same in all religions, about being greater givers. Great givers are greater getters. There are people who are takers, but they don’t get in the end. So we seek to provide a good, stable, lasting service, one that people need. So if you’re open, you’ll find things that people need. Of course if you help somebody make money you’ll get money. If you help somebody make whatever, you’ll get that thing. If you help people get whatever it is you want, you promote that to them, that’s what you get back.
Think about drug dealers. They die before drug addicts. It’s true. People who promote happiness get back happiness. People who promote well-being get it back. People who promote something that they know hurts people, get that back. What you give is what you get. What you sell is the same thing.
What you give the world you get back. If it’s happiness & goodness, you get back happiness & goodness. And happy good companies - money doesn’t make you happy. But happiness & goodness make you money. It’s true.
I made money by making other people money.
In the world, by some measure, I’m rich. I made a lot of people in the world rich. I made money by making other people money. I’m rich from making others rich. Everybody around me has all they need. That’s my job. I empower other people, and that’s how I’m empowered.